Top 5 Reference Apps on iOS in New Zealand: Q2 2021

During the second quarter of 2021, the top 5 reference apps on iOS in New Zealand exhibited varied performance metrics in terms of weekly downloads, revenue, and active users. Here’s a detailed look at their trends, based on data from Sensor Tower.

MyHeritage: Family Tree & DNA saw a significant decline in weekly revenue, starting at approximately $9.5K at the beginning of April and dropping to nearly $83 by the end of June. Weekly downloads also decreased from 659 to around 150 during the same period. Active users showed a downward trend, falling from 2K in late March to 1.3K by the end of June.

Ancestry: Family History & DNA experienced fluctuating weekly revenue, peaking at $610 in mid-May and ending at $351 in late June. Downloads ranged from 87 at the start of April to a low of 64 by the end of June. The app's active user base remained relatively stable, hovering around 300-360 users throughout the quarter.

Voice Translator: AI Translate demonstrated a mixed performance. Revenue increased from $185 at the end of March to $435 in late April, followed by a decline to $119 by the end of June. Downloads peaked at 676 in late April but fell to about 131 by the end of June. Active users saw a peak of 628 in late April, with a gradual decline to 231 by the end of June.

Super Likes Meme- Get Much Fun showed a variable revenue trend, with a peak of $813 in early April and a drop to $163 by the end of June. Downloads were minimal, peaking at 69 in late April and falling to single digits by June. Active users remained stable, around 50-90 throughout the quarter.

Night Sky exhibited steady revenue, with a peak of $329 at the end of June. Downloads showed an upward trend, starting at 203 in late March and reaching 313 by the end of June. Active users also increased, peaking at 862 in late May before stabilizing around 707 by the end of June.

These performance insights are sourced from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.